Niche Marketing and Targeted SEO Case Study: Reaching the Right Audience With Strategic Content

ALPS Inspection specializes in non-destructive leak testing systems for blow molding manufacturers, allowing them to detect defects in empty plastic containers.
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The Problem

While ALPS Inspection's website has strong content on general keywords like "plastic container defects" and "types of plastic container defects," it needed a more focused SEO approach designed to address specific pain points to better reach its niche target audience.

Stream Creative Solution

The Stream Creative team created a contained experience website page equipped with seven subpages, each subpage going after specific defect-related SEO keywords like “laser code holes" and “short shot defects.” The goal was to create a niche environment to address the pain points and questions of the target audience while also dominating the search engine results page (SERP) for each of these keywords. We took the following steps to achieve this goal:

  • Conducted SEO research to identify the best long-tail keywords for the seven most common plastic container defects faced by blow molders.
  • Created the contained experience main webpage as a resource hub that houses all seven defect subpages.
  • Drafted seven subpages, each targeting its own defect SEO keyword.
  • Ensured the main page and every subpage included high-quality, audience-focused content. 
  • Interlinked all subpages back to the contained experience main webpage. 

This contained experience offers the target audience a one-stop resource for addressing defect concerns, while giving the sales team a tool to showcase thought leadership and defect-knowledge. From SEO to user experience, the contained experience set ALPS Inspection apart from the competition. 

Key Data Points

The contained experience section of the ALPS website has proven to be an effective content strategy for both SERP results and user experience.

All seven defect subpages not only rank #1 in the SERP for their respective SEO keywords but are also displayed as Google’s featured snippets. 

Winning these featured snippets increases organic search visibility and solidifies ALPS Inspection’s authority in the industry. Even if the overall search volume for each subpage remains low, the likelihood of consumer conversion remains high because the pages are reaching the right audience at the right time. 

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The Results 

This case study proves using focused contained experience webpages and targeting low-volume, long-tail SEO keywords is a powerful strategy for reaching a niche audience. With this approach, ALPS Inspection achieved top SERP rankings for all target keywords and established itself as an industry leader in empty container defect testing solutions.

Increase Your Leads and Sales 

Focus on hyper-specialized content and long-tail keywords to reach a niche audience. This strategy can boost SEO, establish industry leadership, and drive leads and sales.

Reach Your Audience with the Right Strategic Approach

If you’re challenged in a niche industry or have struggled trying to reach a hyper-targeted audience, we can help. Reach out to our team today to learn more about our unique strategic approach. 

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