How One Smart Move on LinkedIn Led to 30,000+ New Subscribers

Unit 42 is a trusted cybersecurity partner offering expert threat intelligence, incident response, and strategic security consulting services.

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The Problem

After launching an email newsletter, Unit 42 needed a way to accelerate subscriber growth. Social media seemed like a logical promotion channel, but the team wasn’t sure how to approach it. While they had an engaged Twitter following, it wasn’t an ideal platform for promoting long-form content.

That’s when they turned to Stream Creative for help developing a social media strategy focused on visibility and newsletter growth.

STREAM CREATIVE SOLUTION

Stream Creative knew LinkedIn would be the ideal platform for repurposing Unit 42’s existing newsletter content and reaching a broader professional audience.

Here’s how the LinkedIn newsletter strategy came to life:

  • Launched a LinkedIn Newsletter: We helped Unit 42 set up a recurring LinkedIn newsletter using the same content from their email version, allowing them to reach a wider professional audience without doubling content creation efforts.
  • Boosted Content Visibility: By using LinkedIn’s built-in newsletter tool rather than standard posts, Unit 42’s content benefited from prominent placement, algorithmic boosts, and automatic notifications to followers—helping it stand out in busy feeds.
  • Cross-Promoted Email Signups: Each issue of the LinkedIn newsletter included a strong call-to-action encouraging readers to subscribe to the email version, helping convert casual readers into long-term subscribers.

30,000+ subscribers to the LinkedIn newsletter in a single year.

Key Data Points

  • 30,000+ subscribers to the LinkedIn newsletter in a single year
  • Significantly increased visibility for blog content, events, and thought leadership
  • Created a consistent pipeline for email newsletter growth with minimal content creation effort 

By repurposing existing content and strategically using LinkedIn’s newsletter feature, Unit 42 was able to expand its reach, grow a professional following, and drive new subscribers to its email list—all while reinforcing its position as a thought leader in cybersecurity. 

Since we used the copy from the eNewsletter, this was all done with very minimal time and effort. A great example of how we are helping our clients work smarter, not harder. 

Grow Your Audience Without Creating More Content

LinkedIn’s newsletter feature is a powerful way to expand your thought leadership and email list using content you already have. Want to start repurposing your newsletter content for a wider reach?

Let’s get started!