Expand Your Reach with Video Content
YouTube is an invaluable tool to breath new life into existing content and expand brand visibility and reach. Ready to turn your content into a powerful video strategy?
Moreland OB-GYN wanted to strengthen its reputation as a trusted local expert while reaching more young adults and teens. Despite having high-quality blog content on teen healthcare, the practice struggled to attract this audience organically due to competitive search terms.
To improve visibility, Moreland OB-GYN needed a strategic way to make its content more discoverable and engaging for this demographic.
With YouTube being one of the most widely used social media platforms among teens and young adults, we saw a key opportunity to expand Moreland OB-GYN’s reach. We repurposed three high-performing blog posts—each covering topics relevant to this demographic—into engaging, SEO-optimized YouTube videos. This strategy would not only boost overall video views but also extend the reach of existing blog content.
YouTube is a powerful platform for repurposing existing content and connecting with new audiences. By transforming blog posts into engaging videos, you can boost organic visibility, strengthen your brand’s authority, and reach the right people where they’re already searching.
Before implementing this targeted video marketing strategy, Moreland OB-GYN had seven YouTube videos with a collective total of 606 views. With the addition of these three SEO-optimized videos, that number skyrocketed to 24,188 views (and counting)—a remarkable 3,891% increase, all from organic search!
Beyond improving visibility, these videos have become valuable assets that can be repurposed across social media, webpages, newsletters, and more. By leveraging YouTube, Moreland OB-GYN successfully expanded its reach and strengthened engagement with a younger audience.
YouTube is an invaluable tool to breath new life into existing content and expand brand visibility and reach. Ready to turn your content into a powerful video strategy?