How Repurposed Blogs Boosted YouTube Views by 4000%

Moreland OB-GYN is a trusted women’s healthcare provider offering comprehensive obstetric and gynecologic services.
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The Problem

Moreland OB-GYN wanted to strengthen its reputation as a trusted local expert while reaching more young adults and teens. Despite having high-quality blog content on teen healthcare, the practice struggled to attract this audience organically due to competitive search terms.

To improve visibility, Moreland OB-GYN needed a strategic way to make its content more discoverable and engaging for this demographic.

STREAM CREATIVE SOLUTION

With YouTube being one of the most widely used social media platforms among teens and young adults, we saw a key opportunity to expand Moreland OB-GYN’s reach. We repurposed three high-performing blog posts—each covering topics relevant to this demographic—into engaging, SEO-optimized YouTube videos. This strategy would not only boost overall video views but also extend the reach of existing blog content.

Our strategic approach included:

  • YouTube SEO Optimization: Each video was optimized with keyword-rich descriptions, titles, and timestamps ("key moments") to enhance search and improve YouTube’s algorithm rankings.
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  • Showcasing Physicians: Featuring Moreland OB-GYN’s doctors in the videos provided an opportunity for these prospective younger patients to connect with the providers, allowing viewers to gain trust and feel comfortable with the provider before scheduling an appointment.
  • Content Amplification: The videos were embedded into Moreland’s respective blog posts to enhance engagement and increase time spent on the website. Additionally, the videos were promoted across social media channels for further reach.
  • Production Process:
    • Stream Creative provided script outlines to the Moreland OB-GYN in-house marketing team.
    • Moreland OB-GYN's marketing team filmed the videos in their office's conference room and sent the footage to our team.
    • The Stream Creative team handled post-production, including editing, background music, b-roll footage, video graphics, and optimized metadata.
    • Lastly, Stream Creative uploaded the video to Moreland OB-GYN's YouTube channel as well as the corresponding blog post.

YouTube is a powerful platform for repurposing existing content and connecting with new audiences. By transforming blog posts into engaging videos, you can boost organic visibility, strengthen your brand’s authority, and reach the right people where they’re already searching.

Key Data Points

Before implementing this targeted video marketing strategy, Moreland OB-GYN had seven YouTube videos with a collective total of 606 views. With the addition of these three SEO-optimized videos, that number skyrocketed to 24,188 views (and counting)—a remarkable 3,891% increase, all from organic search! 

Beyond improving visibility, these videos have become valuable assets that can be repurposed across social media, webpages, newsletters, and more. By leveraging YouTube, Moreland OB-GYN successfully expanded its reach and strengthened engagement with a younger audience.

Expand Your Reach with Video Content

YouTube is an invaluable tool to breath new life into existing content and expand brand visibility and reach. Ready to turn your content into a powerful video strategy?