Manufacturing Podcast Support Case Study

The Problem
Pierce Manufacturing wanted to connect with the next generation of fire service leaders. Podcasting is a promising way to share industry insights and build relationships with younger firefighters. But without experience in podcast production or a clear starting point, Pierce needed a partner to help bring the idea to life.
"We knew a podcast could be valuable, but we didn’t know what it would take to make it real. Stream helped us connect all the dots."
STREAM CREATIVE SOLUTION
Stream Creative led the initiative from concept through launch, guiding Pierce through every stage. We helped shape the strategy, handled technical setup and developed all the creative elements needed for a successful debut. With ongoing support, the Pierce Dispatch podcast quickly gained traction as a trusted voice in the fire service community.
Areas of Focus Included:
- Defining the audience and format through a collaborative planning session
- Sourcing and configuring equipment, along with hands-on training
- Designing custom branding, graphics and promotional materials
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Establishing a workflow for publishing, promotion and content planning
"The way Stream guided us through setup and creative development made launching our podcast feel easy. Their team felt like an extension of ours."


»6,300 Podcast Downloads
The Results
In less than two full seasons, Pierce Dispatch topped 6,300 downloads and saw strong engagement across platforms, especially YouTube. Live episodes recorded at industry events, like FDIC, helped boost visibility and deepen industry ties. The podcast continues to grow, with a process in place that supports both quality and consistency.
"The response from the fire service community has been incredible. We’re reaching a new audience and sharing stories that matter."
Starting your own podcast can seem daunting but Stream Creative has the tools and expertise you need to begin! Pierce Dispatch’s story demonstrates the power of podcasting to increase your reach and expand brand messaging.